LINO

THE BRIEF

Lino Jewellery was conceived as a contemporary jewellery brand centred on individuality, self-expression and meaningful connections. With sustainability, craftsmanship and personalisation at its core, the objective was to develop a distinctive brand identity that balanced a bold, artistic character with a refined and timeless aesthetic.

THE SOLUTION

Our approach began by defining Lino’s core values, personality and visual direction, establishing a clear foundation for the brand’s identity.

The result was a minimal yet expressive identity, combining custom typography, an organic brandmark and a restrained colour palette. Each element was designed with purpose, balancing distinctive details with simplicity to create a recognisable and adaptable visual system.

This identity was extended across packaging, branded materials, digital applications and social media, ensuring consistency while allowing flexibility for future collections and campaigns.

Rather than following trends, the focus was on creating a thoughtful and enduring brand identity that reflects Lino’s values and celebrates individuality.